Participation Experiences
Built for Sports

Turn fan identity into action through AI-powered experiences built for participation, community, and repeat engagement.

Solutions Built Around Your Audience

Every audience participates differently. VIP Play gives identity-driven properties the tools to turn existing fan affinity into persistent engagement, stronger communities, and new opportunities for growth.

Teams & Leagues

Keep fans connected beyond game day with participation experiences designed to strengthen community, deepen loyalty, and create continuous engagement.

Events

Turn live moments into interactive experiences that keep audiences participating before, during, and after the event.

Brands & Sponsors

Move beyond passive impressions with participation experiences that connect brands to the communities and identities fans already care about.

The VIP Play Ecosystem

AI-powered products and participation experiences designed to turn audience attention into active, persistent engagement.

 

Superfan Studio

Always-on AI characters that create content, build community, and reach new audiences around the identities fans already love.

Replace Studio

Turn the videos fans already watch into experiences they can join, personalize, and share with themselves at the center.

Prediction & Competition

Interactive predictions, challenges, and competitive experiences that give fans more reasons to participate.

Fan Intelligence

Behavioral insights that help properties understand participation, personalize experiences, and deepen fan relationships.

Live Fan Zones

Explore live fan experiences built around team identity, community, and ongoing participation.

 

View T Zone
View Rebel Zone
View Utes Zone

Built for Persistent Engagement

The strongest fan relationships don’t begin and end with the event. VIP Play creates more ways for audiences to participate, connect, and return.

Participation

Experiences that give fans something to do, not just something to watch.

Competition

Predictions, challenges, and interactive mechanics that encourage repeat participation.

Community

Shared experiences that strengthen identity, belonging, and connection.

Personalization

Behavioral intelligence that makes fan experiences more relevant over time.

Ready to Turn Your Audience Into Participants?

See how VIP Play can help you build deeper engagement, stronger communities, and participation that lasts beyond the event.