Turn Your Fans
into Participants
VIP Play is an AI-powered sports engagement platform that transforms passive audiences into active, connected communities.
About VIP Play, Inc.
VIP Play, Inc. ($VIPZ) is an AI-powered sports engagement company helping teams, leagues, events, brands, and sponsors turn fan identity into participation, community, and lasting value.
From Sportsbook to Sports Engagement
VIP Play began in sports wagering, where we learned something bigger than the bet: sports audiences are driven by identity, belonging, rivalry, competition, and community.
The strongest fan relationships aren’t built around a single transaction. They’re built through ongoing participation — before, during, and after the event.
That insight changed our direction. Today, VIP Play is building AI-powered engagement experiences that help sports properties turn fan identity into participation, stronger communities, and lasting value.
Our focus is on the engagement that lives between the big moments — where loyalty is built, communities grow, and fans become more than spectators. Through AI, behavioral intelligence, and participation systems, VIP Play helps teams, leagues, events, brands, and sponsors create deeper, more persistent relationships with the audiences they already have.
The sportsbook was our laboratory. Participation is our future.
EVENTS
Turn live attention into real-time participation — and keep fans engaged after the event ends.
TEAMS & LEAGUES
Keep fans connected between games with persistent communities, interactive experiences, and first-party behavioral insights.
BRANDS & SPONSORS
Build activations around participation, community, and identity — not just impressions.
CREATORS
Give audiences more ways to participate, connect, and build community around content.
Participation That Compounds
Every interaction creates an opportunity to understand fans better — and make the next experience more relevant.
Participation → Engagement → Data → Personalization → Retention → Monetization → Participation
It’s a continuous cycle. Participation creates behavioral signals about what fans care about, how they engage, what brings them back, and where communities form.
Those signals create better insight. Better insight enables more relevant experiences, stronger personalization, and new opportunities to deepen the relationship between a sports property and its audience.
As fans return and participate more often, engagement becomes more persistent. Communities strengthen. Loyalty grows. And each interaction makes the next one smarter.
For teams, leagues, events, brands, and sponsors, that creates value beyond a single game, campaign, or transaction. The goal is an engagement ecosystem that keeps learning — and keeps giving fans reasons to come back.
Fans participate. Communities strengthen. Engagement gets smarter. Value compounds.
Built to Reach Beyond the Existing Audience
Superfan Studio’s flagship AI characters generated 1.43 million views in 30 days across Facebook, TikTok, Instagram, and YouTube — with 98.4% of that reach going to people who weren’t already following.
AI characters that don’t exist, building fan communities that very much do.
Three flagship characters — Ohio State, Michigan, and Tennessee — are driving the current audience, with a fourteen-character roster ready to activate.
Built for Participation
AI-powered products and experiences that turn passive audiences into active, connected communities.
Superfan Studio
Always-on AI characters give teams, schools, and brands a voice in the feed — building community and reaching new fans.
Replace Studio
Put fans inside the videos they already watch. They choose a trend, add themselves, and create a shareable version starring them.
Prediction Games
Give fans something to compete over — creating more reasons to participate, return, and engage.
Loyalty Experiences
Turn repeat participation into recognition, rewards, and stronger fan relationships.
Live Event Experiences
Create interactive experiences before, during, and after the moments when fan attention is highest.
AI Personalization
Use behavioral signals to make experiences more relevant as fans participate and engage.
Turn Participation Into Growth
Superfan Studio’s flagship AI characters generated 1.43 million views in 30 days across four platforms — with 98.4% of reach coming from people who weren’t already following.
See what participation-first engagement can do for your audience.
Let’s build what’s next in fan engagement.
Whether you’re exploring a partnership, looking for fan engagement solutions, or interested in VIP Play, we’d like to hear from you.
Contact Information
General Inquiries
For partnerships, business inquiries, investor questions, and other information, please use the contact form.
Former VIP Play Sportsbook Customers
For questions regarding a prior VIP Play sportsbook account or outstanding balance, please contact:
[email protected]
Phone
+1 (866) 783-9435
Address
8400 W Sunset Rd Suite 300, Las Vegas, NV 89113