Turn Your Fansinto Participants
VIP Play is an AI-powered sports engagement platform that transforms passive audiences into active, connected communities.
About VIP Play, Inc. ®
From Sportsbook to
Sports Engagement
1.43M
Views in 30 Days
Superfan Agency’s flagship AI characters across Facebook, TikTok, Instagram, and YouTube.
98.4%
Reach Beyond Existing Followers
Of that reach went to people who weren’t already following. AI characters that don’t exist, building fan communities that very much do.
14
AI Characters Ready to Activate
Three flagship characters — Ohio State, Michigan, and Tennessee — are driving the current audience, with a fourteen-character roster ready to activate.
150%+
Performance Improvement
The sportsbook was our laboratory. Participation is our future. Three consecutive months of positive GGR and a 93% reduction in sharp wagering (Dec 2025).
Our Partners ®
Partners Powering
the Platform
We collaborate with industry leaders, innovators, and technology partners to create new possibilities in fan engagement — and deliver greater value for teams, leagues, events, brands, and fans.
More fans
Stronger communities
Bigger opportunities
Lasting value
Decentral AI
AI infrastructure
KaGen AI
Data intelligence
RDU Labs
Product innovation
Event Pulse
Event technology
The VIP Play Ecosystem ®
Built for
Participation
See It in Action ®
Products Running,
Not Just Described
Live Fan Experiences ®
Concept Zone
Explore live fan experiences built around team identity, community, and ongoing participation.
Why VIP Play ®
Built for Persistent
Engagement
Participation
Experiences that give fans something to do, not just something to watch.
Competition
Predictions, challenges, and interactive mechanics that encourage repeat participation.
Community
Shared experiences that strengthen identity, belonging, and connection.
Personalization
Behavioral intelligence that makes fan experiences more relevant over time.
Participation Compounds.
Participation
Engagement
Data
Personalization
Retention
Monetization
Experiences ®
AI-Powered Products
and Experiences
AI Superfans
Always-on AI characters give teams, schools, and brands a voice in the feed — building community and reaching new fans.
Replace Studio
Put fans inside the videos they already watch. They choose a trend, add themselves, and create a shareable version starring them.
Prediction Games
Give fans something to compete over — creating more reasons to participate, return, and engage.
Loyalty Experiences
Turn repeat participation into recognition, rewards, and stronger fan relationships.
Live Event Experiences
Create interactive experiences before, during, and after the moments when fan attention is highest.
AI Personalization
Use behavioral signals to make experiences more relevant as fans participate and engage.
Fan Zone ®
Built Around
Team Identity
From the Press Releases ®
What Partners and
Leadership Say
Partnership announcement · Aug 19, 2025
This partnership represents the kind of future-facing collaboration we’re built for. By fusing KaGen’s world-class AI team with RDU Labs’ innovation engine, we’re helping VIP Play unlock experiences that aren’t just reactive — but predictive, immersive, and unforgettable.
MB
Mark Bavisotto
Co-Founder, RDU Labs · Managing Partner, KaGen AI
Partnership announcement · Aug 13, 2025
Our team is excited to partner with VIP Play as they embrace the future of AI in sports betting.
CS
Chris Shreeve
Co-Founder and Head of Growth, Vokol
Press release · Jan 26, 2026
By integrating top-tier gaming research expertise with enterprise-level CRM and AI systems, we are building a next-generation platform capable of deeper engagement, smarter personalization, and sustained operational performance.
LO
Les Ottolenghi
Chief Executive Officer, VIP Play, Inc.
Blog & Press ®
